Online Gambling Press

William Hill Plans to Increase Revenue from Online Offerings

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William Hill , Britain's second biggest bookmaker, expects to raise the proportion of its gross win coming from Internet gambling by up to 50 percent when it launches a new online sports betting platform in November.

The company derives about 20 percent of its gross win from e-commerce, but Chief Executive Ralph Topping told reporters he aims to increase that to about 25-30 percent when the platform, designed by software provider Orbis, is launched on November 27.

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William Hill Online Bingo Ad Banned by ASA

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The UK advertising regulator has banned a TV campaign by William Hill for breaking betting advertising rules by featuring a woman who was “desperate” to gamble and was hiding it from her family.

The William Hill ad promoting the company's online bingo opened with a man and a woman in a kitchen at breakfast time. The woman hurries the man to work by winding the clock forward to make him think he is late for work.

“I get mine the minute he's out the door,” the woman says. She then runs upstairs and logs on to William Hill bingo.

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William Hill Gaming Machines Help Online Troubles

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Bookmaker William Hill posted full-year profits in line with analysts expectations on Wednesday as high-stake gaming machines in its shops helped combat a near 20% drop in Internet profits.

The London-based bookmaker said soccer results had broadly evened themselves over the year although cancellations due to last summer's floods, hit horse-race betting. A 15% rise in profits from its 8,400 highly profitable Fixed Odds Betting Terminals (FOBTs) drove a 9% increase in gross win (gain on customers betting) in its betting shops.

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