Affiliate managers in the gaming industry have taken notice that a higher percentage of affiliates from Eastern Europe tend to perform better and are more likely to be high revenue producing affiliates (known as Super Affiliates) than affiliates from other regions.

The Amsterdam Casino Affiliate Convention that took place last month attracted over 1100 delegates and over 600 affiliates. 175 to 250 super affiliates were believed to be in attendance as well in Amsterdam. The Casino Affiliate Convention has become the largest event in the online gaming industry.

Eastern European affiliates require visas to attend the popular Amsterdam conference and expo. This is an arduous process for citizens of Eastern European countries. As a result, most are unable to attend. To satisfy the business needs of affiliates from that region, CAC2008 has decided to bring the event to Moscow.

The CAC2008 website has special information on traveling to Moscow and is complete with all visa and travel information for westerners seeking to also attend this event.

The Casino Affiliate Convention continues to be the first event to explore new markets for affiliates and affiliate managers. In addition to the Russian market, the second annual Asian affiliate convention will be in Macau, PR China on November 20-21, 2008.

CAC2008 will also continue to covers the most advanced methods of marketing for the gaming industry. The company will also have a conference for affiliates in the online Forex market on July 25-26, 2008 in Las Vegas.

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Affiliate attendance at the Casino Affiliate Convention this week will be higher than ever. Close to 600 affiliates are pre-registered in attendance, a 20% increase from the previous year. The Casino Affiliate Convention also attracts the largest assembly of super affiliates. These high revenue producing affiliates are important to any affiliate manager, as they bring companies substantial revenues and profits.

Closer examination of the delegate list reveals that more superaffiliates will be at CAC2008 Amsterdam than any previous event. Between 175 to 250 super affiliates are projected to be in attendance, a 20% increase from the previous year. Some well known super-affiliates that have not attended previous CAC events are in attendance for CAC2008 Amsterdam.

The online gaming industry is both a lucrative and highly competitive internet business today. It is primarily the first industry to explore new methods of marketing. CAC2008 covers the most advanced methods of affiliate marketing for the industry. Attendance at the Amsterdam event illustrates a healthy and vibrant online gaming market, despite current gloomy economic predictions in other industries.

The company will also have its first Russian Casino Affiliate Convention in Moscow on June 7-8, 2008. Also, the second annual Asian affiliate convention will be in Macau, PR China on November 21-22, 2008.

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The Casino Affiliate Convention is the largest affiliate conference in the gaming industry. Now entering its sixth year, the convention will cover advanced online affiliate marketing and advertising methods for the casino, poker, bingo, P2P and sportsbook industry, focusing predominantly on Europe.

As leading sponsors to the event, bet365's affiliate management team will be on hand to meet new and existing affiliates and marketing partners at their stand, at which visitors will be invited to partake in the 2008 CAC Wii Darts Championship and share a quiet drink.

The winning affiliate will walk off with a 32GB iPod Touch and the title of 2008 CAC Wii Darts Champion. The runner-up will win a Nintendo Wii and the two semi-finalists will receive £50 in free bets to use on any combination of bet365's Sportsbook, Casino, Poker or Games.

In addition, Andy Blackburn, bet365's Casino & Games Affiliate Manager, will be lending his significant expertise in the SEO marketplace to a round table discussion where webmasters are invited to join the bet365 affiliate team on Thursday April 3rd at 3.30pm CET, in the NH Grand Krasnapolsky's Executive Room.

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Online gaming operators, affiliate managers and affiliates searching for effective affiliate marketing strategies can join the experienced Income Access team at booth 406 in the NH Grand Hotel Krasnapolsky's main exhibition hall, drawing on their relationships with over 17,000 gaming affiliates and more than 60 casino, poker, sportsbook, bingo, mobile and soft game affiliate program partners.

How to Improve Player Conversions: Using Stats to Help Measure Performance On show will be top Income Access-affiliated gaming brands such as Ladbrokes, Unibet, Lasseters, Sportingbet, Centrebet, Cyberslotz, BingoFun, Inside Gaming, Jackpotjoy, Stats on Sport, Gold Mobile, and Bingo.com.

“Casino Affiliate Convention's mission this year is to deliver beginner level and advanced level affiliate marketing content and techniques to affiliates – assisting them to hone their performance” states Nicky Senyard, CEO of Income Access. “In addition we are pleased to have been invited to present advanced level affiliate marketing techniques in the session line-up,”

Highlights include interactive demonstrations of Income Access' latest version of its reliable and easy to use affiliate software platform. The affiliate software platform provides detailed reporting and supports cutting-edge tools gaming operators and affiliates rely on to enhance their affiliate marketing results. With a focus on usability and ease of use the Income Access software solution makes affiliate data analysis exhaustive, easy and enjoyable.

Also featured is Income Access Director of Affiliate Marketing, Sara Wolde Gabriel lead presentation at the CAC Affiliate Boot Camp, titled “Affiliate Reports – What you Need, and What you Should Expect.” Beginning at 11:00 CET, Sara will address critical affiliate program performance reporting, and how to make the most out of this data.

Medium to advanced level affiliates will enjoy Income Access COO Daniel Bakerman's session, “How to Improve Player Conversions: Using Stats to Help Measure Performance,” taking place at 10:30 CET in St John's Room 1. Daniel will outline techniques used to measure, monitor and improve conversions throughout the sales process and practical tips on using analytics reporting to reach that objective.

The Income Access team will be at hand to emphasize Income Access' dedication to relationship-focused service and software; by providing affiliates with tips and information that need to improve their results in affiliate marketing.

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