Affiliate attendance at the Casino Affiliate Convention this week will be higher than ever. Close to 600 affiliates are pre-registered in attendance, a 20% increase from the previous year. The Casino Affiliate Convention also attracts the largest assembly of super affiliates. These high revenue producing affiliates are important to any affiliate manager, as they bring companies substantial revenues and profits.

Closer examination of the delegate list reveals that more superaffiliates will be at CAC2008 Amsterdam than any previous event. Between 175 to 250 super affiliates are projected to be in attendance, a 20% increase from the previous year. Some well known super-affiliates that have not attended previous CAC events are in attendance for CAC2008 Amsterdam.

The online gaming industry is both a lucrative and highly competitive internet business today. It is primarily the first industry to explore new methods of marketing. CAC2008 covers the most advanced methods of affiliate marketing for the industry. Attendance at the Amsterdam event illustrates a healthy and vibrant online gaming market, despite current gloomy economic predictions in other industries.

The company will also have its first Russian Casino Affiliate Convention in Moscow on June 7-8, 2008. Also, the second annual Asian affiliate convention will be in Macau, PR China on November 21-22, 2008.

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The Casino Affiliate Convention is the largest affiliate conference in the gaming industry. Now entering its sixth year, the convention will cover advanced online affiliate marketing and advertising methods for the casino, poker, bingo, P2P and sportsbook industry, focusing predominantly on Europe.

As leading sponsors to the event, bet365's affiliate management team will be on hand to meet new and existing affiliates and marketing partners at their stand, at which visitors will be invited to partake in the 2008 CAC Wii Darts Championship and share a quiet drink.

The winning affiliate will walk off with a 32GB iPod Touch and the title of 2008 CAC Wii Darts Champion. The runner-up will win a Nintendo Wii and the two semi-finalists will receive £50 in free bets to use on any combination of bet365's Sportsbook, Casino, Poker or Games.

In addition, Andy Blackburn, bet365's Casino & Games Affiliate Manager, will be lending his significant expertise in the SEO marketplace to a round table discussion where webmasters are invited to join the bet365 affiliate team on Thursday April 3rd at 3.30pm CET, in the NH Grand Krasnapolsky's Executive Room.

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“Amsterdam promises to be extremely lucrative for affiliates visiting the Chipleader booth,” stated Rochelle Emerson, spokesperson for Chipleader. “With trips to Aruba, Costa Rica and Las Vegas at stake, our corner of the conference floor is going to see a lot of traffic.”

Chipleader will be giving away 10 Aruba Poker Classic seats to affiliate players along with major cash prizes and incentives targeted toward the affiliates promoting the event. If an affiliate's player wins any of the Aruba satellites, that affiliate will win an exclusive cash prize. If a player wins their way to Aruba, the affiliate tied to that player will benefit even further with a host of additional cash prizes. Players will also have the chance to win free entries to UltimateBet's Aruba 50-Seat Satellite Giveaway, valued at $530 apiece.

The 2008 Aruba Poker Classic runs from September 27th through October 4th at the Radisson Aruba Resort & Casino. With 750 players expected to descend on the island, UltimateBet is estimating a prize pool of over $4 million. The online poker site is also guaranteeing a first place prize of $1 million.

This isn't the first time Chipleader has offered to send their affiliates to paradise. The online poker affiliate site is currently running a Costa Rica Adventure promotion. The Top 15 Chipleader affiliates with the highest percentage of increase in their monthly gross revenue over a three-month period, from February through April, will win an all-expense paid vacation for two to Costa Rica. The package includes accommodations at luxury hotels, hiking through the jungle, waterfall and volcano tours, and exclusive tours of the Absolute Poker and UltimateBet offices.

Other promotions expected to be highlighted by the online poker affiliate site at the Casino Affiliate Conference this April include Absolute Poker's latest Absolute Dream Package and online poker qualifiers for seats to this years World Series of Poker.

Chipleader will be participating in the Casino Affiliate Conference from April 3rd through April 5th, 2008 and is the official sponsor of the Beer Panel, the final panel session of the conference to be held on April 4th.

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Online gaming operators, affiliate managers and affiliates searching for effective affiliate marketing strategies can join the experienced Income Access team at booth 406 in the NH Grand Hotel Krasnapolsky's main exhibition hall, drawing on their relationships with over 17,000 gaming affiliates and more than 60 casino, poker, sportsbook, bingo, mobile and soft game affiliate program partners.

How to Improve Player Conversions: Using Stats to Help Measure Performance On show will be top Income Access-affiliated gaming brands such as Ladbrokes, Unibet, Lasseters, Sportingbet, Centrebet, Cyberslotz, BingoFun, Inside Gaming, Jackpotjoy, Stats on Sport, Gold Mobile, and Bingo.com.

“Casino Affiliate Convention's mission this year is to deliver beginner level and advanced level affiliate marketing content and techniques to affiliates – assisting them to hone their performance” states Nicky Senyard, CEO of Income Access. “In addition we are pleased to have been invited to present advanced level affiliate marketing techniques in the session line-up,”

Highlights include interactive demonstrations of Income Access' latest version of its reliable and easy to use affiliate software platform. The affiliate software platform provides detailed reporting and supports cutting-edge tools gaming operators and affiliates rely on to enhance their affiliate marketing results. With a focus on usability and ease of use the Income Access software solution makes affiliate data analysis exhaustive, easy and enjoyable.

Also featured is Income Access Director of Affiliate Marketing, Sara Wolde Gabriel lead presentation at the CAC Affiliate Boot Camp, titled “Affiliate Reports – What you Need, and What you Should Expect.” Beginning at 11:00 CET, Sara will address critical affiliate program performance reporting, and how to make the most out of this data.

Medium to advanced level affiliates will enjoy Income Access COO Daniel Bakerman's session, “How to Improve Player Conversions: Using Stats to Help Measure Performance,” taking place at 10:30 CET in St John's Room 1. Daniel will outline techniques used to measure, monitor and improve conversions throughout the sales process and practical tips on using analytics reporting to reach that objective.

The Income Access team will be at hand to emphasize Income Access' dedication to relationship-focused service and software; by providing affiliates with tips and information that need to improve their results in affiliate marketing.

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