Affiliate managers in the gaming industry have taken notice that a higher percentage of affiliates from Eastern Europe tend to perform better and are more likely to be high revenue producing affiliates (known as Super Affiliates) than affiliates from other regions.

The Amsterdam Casino Affiliate Convention that took place last month attracted over 1100 delegates and over 600 affiliates. 175 to 250 super affiliates were believed to be in attendance as well in Amsterdam. The Casino Affiliate Convention has become the largest event in the online gaming industry.

Eastern European affiliates require visas to attend the popular Amsterdam conference and expo. This is an arduous process for citizens of Eastern European countries. As a result, most are unable to attend. To satisfy the business needs of affiliates from that region, CAC2008 has decided to bring the event to Moscow.

The CAC2008 website has special information on traveling to Moscow and is complete with all visa and travel information for westerners seeking to also attend this event.

The Casino Affiliate Convention continues to be the first event to explore new markets for affiliates and affiliate managers. In addition to the Russian market, the second annual Asian affiliate convention will be in Macau, PR China on November 20-21, 2008.

CAC2008 will also continue to covers the most advanced methods of marketing for the gaming industry. The company will also have a conference for affiliates in the online Forex market on July 25-26, 2008 in Las Vegas.

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Affiliate attendance at the Casino Affiliate Convention this week will be higher than ever. Close to 600 affiliates are pre-registered in attendance, a 20% increase from the previous year. The Casino Affiliate Convention also attracts the largest assembly of super affiliates. These high revenue producing affiliates are important to any affiliate manager, as they bring companies substantial revenues and profits.

Closer examination of the delegate list reveals that more superaffiliates will be at CAC2008 Amsterdam than any previous event. Between 175 to 250 super affiliates are projected to be in attendance, a 20% increase from the previous year. Some well known super-affiliates that have not attended previous CAC events are in attendance for CAC2008 Amsterdam.

The online gaming industry is both a lucrative and highly competitive internet business today. It is primarily the first industry to explore new methods of marketing. CAC2008 covers the most advanced methods of affiliate marketing for the industry. Attendance at the Amsterdam event illustrates a healthy and vibrant online gaming market, despite current gloomy economic predictions in other industries.

The company will also have its first Russian Casino Affiliate Convention in Moscow on June 7-8, 2008. Also, the second annual Asian affiliate convention will be in Macau, PR China on November 21-22, 2008.

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The Casino Affiliate Convention is the largest affiliate conference in the gaming industry. Now entering its sixth year, the convention will cover advanced online affiliate marketing and advertising methods for the casino, poker, bingo, P2P and sportsbook industry, focusing predominantly on Europe.

As leading sponsors to the event, bet365's affiliate management team will be on hand to meet new and existing affiliates and marketing partners at their stand, at which visitors will be invited to partake in the 2008 CAC Wii Darts Championship and share a quiet drink.

The winning affiliate will walk off with a 32GB iPod Touch and the title of 2008 CAC Wii Darts Champion. The runner-up will win a Nintendo Wii and the two semi-finalists will receive £50 in free bets to use on any combination of bet365's Sportsbook, Casino, Poker or Games.

In addition, Andy Blackburn, bet365's Casino & Games Affiliate Manager, will be lending his significant expertise in the SEO marketplace to a round table discussion where webmasters are invited to join the bet365 affiliate team on Thursday April 3rd at 3.30pm CET, in the NH Grand Krasnapolsky's Executive Room.

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The role of affiliate manager is an important and personal link between individual affiliates and online casino revenue, and ultimately the key to their earning potential. Votes for the CAP Awards are uninfluenced by outside sources, posted purely by CAP members and people in the industry, lending a clear and honest indication of the world leader in Casino Affiliate Programs, Casino Rewards/Rewards Affiliates. Michael Caselli, editor of CAP Magazine: “The Cap Awards won't be token gestures. We are very proud that these awards (are) driven by nominations from those working in the industry and therefore (are) a true reflection of the best in the business, the visionary thinking and the expertise and knowledge found out there.”

The online gaming industry is one of the fastest growing segments of Internet commerce today, with over 12 billion dollars wagered at online casinos in 2006. Receiving awards for both Best Casino Affiliate Program and Best Affiliate Manager, Casino Rewards/Rewards Affiliates setting the standard for the online gaming industry, creating an extremely competitive and profitable market for both casino operators and affiliates.

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With the recent addition of several new games at Lasseters Casino, including the exclusive slots 'Cupid's Bow', 'Ancient Wonders', and 'World Cup Heroes', as well as a new ten-hand video poker game, 'Ten Hand Jacks or Better' the affiliate program has added a wide suite of accompanying creative tools to promote these new additions. Lasseters also offers their affiliates industry-leading support with their multilingual player options and database of geo-targeted creative, in addition to creating individually personalized landing pages for specific traffic demographics.

The Lasseters Sportsbook also has some recent program updates which will be highlighted at the upcoming conference; namely the implementation of a new increased commission structure for affiliates. Affiliates will now receive revenue share commission on a tiered structure based on the number of new depositing players referred each month. The base commission level starts at 20%, with subsequent tiers of 25% and 30% when an affiliate refers more than 5 or more than 10 new depositing players respectively. In addition, a $25 CPA commission will be added for each new player referred that generates a minimum of $100 in revenue within their first month.

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